The Impossible Project Studio NYC (from their website http://shop.the-impossible-project.com/shop/)

The Impossible Project Studio NYC (from their website http://shop.the-impossible-project.com/shop/)

Analogue Hipster. Low fi junky.

Every smart phone can now take crazy good pictures. So the natural thing is to make to take these sharp, detailed images, and strip out some of the quality to make them look like they were taken using a crappy analogue toy camera or polaroid.

Funnily enough, the result is generally more aesthetically pleasing than the jpeg file straight out of the phone. A counter point to the obsession with megapixels, terabytes, and megahertz. I love browsing through the Officeworks catalogue and marvel at how cheap a TB of storage and imagine all the wonderful backups I could put on it.

So, now we have free apps for your phone to replicate 70’s analogue technology. Yep, makes sense (non-ironic tone please! my opinion of these apps is actually very positive!).

Technology continues to change rapidly. Moore’s Law applies in different ways to just about anything that plugs into a power socket. Vinyl, 8 Track, Cassette, Minidisc, CD, MP3 – everything just keeps moving onwards.

The Polaroid Camera was a technological marvel when introduced, and had an exciting life. But it’s time had come and gone.

A couple of my photography mates love their Polaroids.

http://www.flickr.com/photos/limoge/sets/

http://www.flickr.com/photos/punkclown/sets/

And they take some nifty photos!

Like most gadgets that have been leapfrogged, Polaroid stopped making film for their cameras about 4 years or so ago. I can remember the rush for some Polaroid lovers to stockpile what they could afford – it has always been about a buck a shot.

R0000774-1

The 70’s were a very avante garde period in product merchandising…

I was looking for something to do on a Saturday afternoon to hold off the jet lag from my flight for as long as possible… With a sleep deprivation hang over, I googled “camera stores” around Soho, as I had to pick up a memory card. Ay yi yi – The Impossible Project studio came up – and it was just around the corner! These were the guys that managed to get Polaroid film up and into production again.

Just another doorway on a street busy with out of towners shopping like crazy. I realised I had walked past it without having any idea earlier that morning, and on my last trip to NYC as well. This time, with a hand drawn map (to avoid looking like a tourist / mark for the hop on hop off buss shills with the city grid map) I found it after a 10 minute walk.

When I went to enter, I virtually had to push my way past a family taking a break from consuming, resting up on the doorway. Whilst I am a great supporter of buying goods and services that can make your life happier, it was a bit of an obstacle for me on this occasion. Yes, we are all part of the 99%…

The elevator did not disappoint – it was slow and was 70’s clunky like it should be. The studio was like a little club. One of the team was doing some framing on a table, whilst another casually strolled around, offering in a very non-salesy way any help I might need.

Another camera would probably be superfluous to my current needs, according to my wife… But some of those old-skooly land cameras looked quite compatible with my art lifestyle.

Waiting for the Lazarus treatment

Waiting for the Lazarus treatment

The gallery was of a high quality and worth a look for its’ own sake. Instant cameras are not really my thing, so I passed on investing in new gear – I did look very carefully at a genuine replica Polaroid staff tracky top, but they were only in impossibly hipster thin sizes.

You can check out the NYC store here :

http://shop.the-impossible-project.com/stores/spaces/ny

Link | This entry was posted in Photography and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s