Getting an Idea on One Page

I was recently tasked with pulling together an innovation gateway process at work. It was a great opportunity to start from scratch, and having been a critic of many gateway processes that I have worked with in the past, it was a chance to put “my money where my mouth is”!!!

Creating a feasibility paper for new product ideas reinforced to me yet again that the best ideas can be communicated in a short, concise manner. Less than great ideas can be hidden from pressure testing in a plethora of mind numbing marketing and financial jargon.

Inspiration comes from simplicity.

Simple, direct speech / writing will always have a greater impact than convoluted and drawn out communication. People who do not have a vision often disguise it with complexity.

I have been reading a fair bit lately around entrepreneurship and start up businesses. There is a big trend around one page “strategy canvas” tools to help people define their ideas and how they can realise them. The best model I have found so far is the book “Running Lean” by Ash Maurya. You can find it here at Amazon :

http://www.amazon.com/Running-Lean-Iterate-Works-OReilly/dp/1449305172

The book has a great strategy canvas model which Maurya has adapted from “The Business Model Canvas”. It is a little easier to use, and gives the person using the tool a bit more clarity, in my opinion.

You can give the tool a try here online :

http://leancanvas.com/

The book gives more insight into the different topics, but you should be able to work it out from the online template.

This is not the be all and end all of one pagers, but it certainly made my life as a gateway process creator much easier!

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